CityFactory, august 2025, Tel Aviv Museum of Art.
CityFactory is an innovative initiative that merges art, community, and environmentalism, founded by artist Itamar Shimshony in 2021. The project integrates art, education, and sustainability to encourage social change, presenting a unique perspective on community building as a vibrant, living artwork where visitors become active participants.
For CityFactory: Re-Creation, the museum will establish a participatory factory aimed at giving discarded toys renewed value by transforming them into sculptures. Across Tel Aviv, unwanted toys are currently being collected from designated drop-off points, from which they will arrive at the factory production line to be sorted and cataloged. Visitors will be invited to come to the factory and breathe new life into these old toys and objects as part of a creative performative act.
Curation and Production: Roni Trabelsi, Maayan Cohen Duwek, Ronili Lustig Steinmetz
Artist - Itamar Shimshoni
Exhibition design - Bar Mussan Levi